Uber has overcome its obstacles and now it is back in its motherland Uber was first launched in San Francisco, a city known for a highly regulated taxi industry with steep prices and insufficient services. While automobiles required pre-booking in advance, Uber would grow swiftly in use and popularity because its Smartphone application allowed the consumers to access the attractive vehicles at any time and location. The transportation system prior to Uber forced the folks to access taxis by chance or by booking well in advance. The ubiquity of GPS systems TaxiNest and Smartphones in the San Francisco area encouraged UberCab, the original name of the service, in order to do a Beta test. After advertising their Smartphone apps through Websites and various deal promotions, UberCab served the people of San Francisco. There are many opportunities and challenges abound for Uber. The company must both settle its ongoing disputes and continually innovate to stay ahead of its competitors. There are many competitors like Lyft, sidecar etc. Its expansion into large metropolises with the Smartphone users will continually force it to confront regulation from powerful, local authorities. How Uber works? With over the five hundred employees and growing, Uber is a technology company that offers a free software platform available on a mobile device for those wishing to request a ride. To the extreme point, Uber seeks to match customers to the drivers. The platform Casperon is able to track a User’s GPS coordinates, even if the User does not know the location and within minutes an Uber driver will arrive. The Uber is able to track the arrival of the ride and receives a text message confirming when the Uber driver is arriving. From the driver’s end, the driver is able to hit a button on his own app that exclaims ‘arriving now’ which sends the text message. The driver is never given the User’s phone number directly but is able to contact the user if the person is unable to find the User. UberX typically costs less than a normal taxi in most of the markets. The Passenger’s Experience There is no any means of cash exchanged when using Uber signing up for an account requires providing credit card information. After the commencement of ride, the User is charged electrically and a receipt is immediately emailed, providing details of the trip. The user can rate the driver and check a map of the route taken. According to Uber, the company pushes the limits of the transportation industry to create a simple, more efficient, and more enjoyable car experience service. For drivers, Uber is a revenues stream, allowing the professional drivers to make more money by turning downtime into profits. Uber’s platform uses algorithms to estimate how many potential users may be in the area, which then matches with the number of drivers present in a city. The gigantic ride-sharing company Uber has the ability to analyze important statistical data like the number of times the Smartphone application is opened to measure supply and demand for the modern taxis. As a result, there are shorter wait times for the users, and drivers can be more efficient with the use of their time. The Surge pricing concept works by using a multiplier to the fare as an incentive to get more drivers on the road in order to clear the market and maintain the convenience value of Uber. The Driver’s Experience Unlike the taxi industry, Uber does not employ or license to its drivers but rather views them as the independent contractors. UberX drivers do not have traditional liability insurance with the taxi drivers. There are no set of rules and regulations that specify that Uber drivers cannot favors against the consumers. Uber drivers receive ratings of the Users and may receive their photographs. The users have their own freedom to choose select and upload a photograph of themselves to their account or if they are not willing to upload a photo then they can leave it blank since it is not a mandatory one. There are many services provided by Uber-like UberX, UberBlack, UberSUV, or UberTAXI. These services are depended on the city they are based in, possession of a commercial driving license and also the type of vehicle owned. Uber faces a lot of Competitions in the International Markets Seen as an agitator in the car hire industry, Uber is facing a forceful competition internationally, from both traditional taxi drivers and new similar adversaries in the emerging market. Sometimes competition turns into hatred and violence. In markets such as China, Uber is forced to compete with ride-sharing apps that are dominated by several groups with the added advantage of consumer trust among locals, effectively threatening the Uber’s growth. Barriers in International Markets The major hindrance for Uber in international markets is a poor framework. The transportation foundation is lacking in many arising markets. Rates of adoption for more advanced mobile and banking technologies also vary extremely from place to place. As Uber takes credit cards, this represents a huge challenge. Smartphone penetration in India is only about eighteen percent, creating further obstacles to adoption. The unique experience provided by Uber-enabled rapid growth and international expansion centered on its aim and objectives. Whether Uber has removed its Self-Driving Cars from San Francisco? Uber Technologies has removed its self-driving cars from San Francisco after California directors damaged the week-old program because the company had not obtained an authorization to test the vehicles. The California Department of Motor Vehicles has invalidated the registration about sixteen Uber self-driving cars after a huge fight the ride-services company. The agency had demanded that Uber complies with the regulations requiring a permit to test the self-driving cars on the public roads just as twenty other auto and technology companies have done. Uber exclaimed that it was not obligated to have a permit because its vehicle requires monitoring by a person in the car. The fact is that the self-driving vehicles have the capability to drive without the active human control. And also the Uber has argued that its cars are not able to drive without a person tracking them. A cab driver and an engineer are in the front position of the vehicle to take care in the critical situations such as constructional areas. Again Uber is back in San Francisco? Uber loaded its sixteen semi-autonomous trucks in San Francisco and then transported them to Arizona. Recently, Uber recently returned to the California Department of Motor vehicles to register a countable self-driving Fords. Uber intends to use the cars to map San Francisco as a step towards the success using the empirical technology in the location. The company still is concept of mapping the area and has not used semi-autonomous vehicles to pick up the consumers. While innovation is important to California’s future, there must be standards. The Autonomous vehicles come with both big hopes and worries. The main fear is that jobs will disappear and the delivery drivers will go away from the operators. The only hope is that accidents and congestion fade into the history. Since all the Californians have a stake in the outcome, the disclosure of any accidents must remain apart of the new regulations.